13

Sep

5 Reasons Print Still Rocks


Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook …

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19

Aug

Study: Consumers Still Love Physical Mail


What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of standard envelopes, …

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30

Jul

3 Elements of a Successful Cross-Media Campaign


Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even …

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17

Jul

Brains Like Direct Mail!


Did you know? Readers’ brains process and respond more powerfully to print than they do online materials. According to a …

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09

Jul

Don’t Be Afraid to Say You’re Sorry


When most of us mess up, we’re likely to try to hide it from view. Especially in business, we don’t …

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28

Jun

Using Print to Support Inbound Marketing


One of the fast-growing categories of marketing is inbound marketing, or drawing prospects in using social media, SEO, blogs, and …

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11

Jun

Good QR Code, Bad QR Code


QR Codes have been called the marketing tool that marketers love to hate. Why? Because so many seem to provide …

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24

May

Reactivating Inactive Customers


Want more customers? Try reactivating customers who haven’t purchased from you in a while. These are people who have already …

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14

May

You’re Distracted and This is Why


Technology in all its awesomeness has become a necessity and an addiction. It is aiding, and most would say, leading …

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09

May

Your Customer: “Are You Listening to Me?”


  You might have noticed that it’s harder to get customers’ attention and keep it once you have it these …

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