Print Advertising


EgyptPrint marketing is an original form of marketing, long before digital emerged. Print advertisements were used by Egyptians on papyrus to make sales messages and wall posters. Billboard advertising goes back as far as the 1920’s. In China they used calligraphic signboards and inked papers for advertising. In the 18th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers; but false advertising became a problem, especially with advertising medicines that supposedly cured plagues and diseases that were spreading during those times. This is less of a problem today with tough regulations.

 

Some people may think that Print is dead but that is far from true. The internet with all the digital advertising is so prevalent, people want to do something different. Print is still perceived as more credible to many people than anything on the web. This is most likely due to the high rate of scams on the internet. A lot of people are starting not to trust the digital world. The look and feel of print is undeniable. It catches our eye and the organic feel of it cannot be matched in the digital world. Most people actually look at online advertising as spam and don’t even take the time to read it. The new trend is trying to “un-plug” from the digital world.

 

Business Print is one of many forms of advertising and marketing but it can also be used inside a company like publications for its employees, such as a monthly or quarterly publication. The publication can highlight top performing employees, new company goals, and success of the company. Print marketing is far from dead. If anything it is the best time to use Print as a marketing tool, as opposed to digital marketing.