Cambridge Healthtech




Cambridge Healthtech has large scale envelope and digital printing needs, and approached Bay State about implementing a web to print solution to steamline their print management process. They wanted to partner with a print solutions provider who could handle all aspects for them, from print to storage and mail fulfillment. Cambridge Healthtech’s goal was to improve the response rate for conferences through personalized direct mail campaigns, while reducing their print expenditures and increasing efficiency.

What We Did

Bay State set up a user friendly online ordering system that allows Cambridge Healthtech to strategically release goods and monitor inventory levels. Personalization was introduced into their mail campaigns, and full color printing was utilized to attract more conference attendees.

Results

• Eliminated the need to print and store large quantities of printed goods, resulting in significant savings.
• Streamlined purchasing function and print management
• Increased conference participation by over 20%