30

Sep

On-Demand Printing – What Is It And Why Should You Use It


Story Book

On-Demand Printing – What Is It And Why Should You Use It In the early days book printing was something associated …

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23

Oct

What’s Your Brand Identity?


What is your company’s brand identity? Do you even know? Whether you realize it or not, all of the choices …

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24

Jul

High-Performing Companies Focus on Personalization


What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus …

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26

Jun

What Motivates Charitable Giving?


If you are a nonprofit, you know how critical direct mail is to your fundraising efforts. But do you know …

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11

Jun

5 Direct Mail “Must Dos”


Want to ensure that your direct mail is in line with today’s best practices? Here are 5 items that should …

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21

Feb

Benefiting From Customer Surveys


What could you learn by conducting customer surveys or focus groups more often? The number of doors of opportunity opened …

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17

Jan

Q:With E-mail, Who Needs Print?


A:You do! It’s true—e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with …

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13

Nov

Don’t Overlook Your Employees


When it comes to personalized printing, marketers’ primary focus is on customers . . . as well it should be.  …

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13

Sep

5 Reasons Print Still Rocks


Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook …

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30

Jul

3 Elements of a Successful Cross-Media Campaign


Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even …

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